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the-affair

the-affair is a men's t-shirt brand that I founded with Mr Zoltan Csaki. We are responsible for all art-direction, graphics, photography, copy and marketing.

Slightly more intelligent than your average brand, the-affair makes graphic tees influenced by subjects that delve a little deeper than your standard pop-cultural references.

Inspired by the unfailing appeal and boundless opportunities of the t shirt, we look instead to those movements in art, music, literature and technology that blow our minds and inspire out thoughts.

Launching with a very small range and very limited print numbers, we consider it an emphasis on quality over quantity.
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The first design I did is called Miniluv, inspired by the Ministry of Love from George Orwell's '1984'